Who We Are

Bad Ideas LLC, a nimble team of seven executives, entrepreneurs, and technical experts focused on beverages, turns breakthrough ideas into top-notch alcoholic and non-alcoholic products. In business since 2023, we cater to well-funded visionaries, delivering quality at a pace nine times faster than larger companies. We’re not just in the beverage business; we’re in the business of making the impossible possible.At Bad Ideas LLC we create products that other companies can’t or won’t.  Why?  Because we can.

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  • Ideas to Execution (I2E)
  • Product Ideation
  • Concept through Commercialization
  • Root-Cause Problem Solving (RCPS)
  • Quality Systems Analysis and Optimization
  • Analytical Testing Services and Data Analysis

How We Got Started

Brian Makela started Formulated Ethanol Solutions LLC in 2019 after a storied career working for Campbell’s Soup Company, Nestle, Diageo (15 years), and Flavors of North America (now McCormick).  After 20 years in corporate America, he created FES LLC to deliver exceptional product development and commercialization, delivering breakthrough innovation in the beverage RTD / RTS space: Via Carota Craft Cocktails (regional) –> IG: @drinkviacarota Bluebird Hardwater (national) –> IG: @bluebirdhardwater Bahnbrecker (regional) –> IG: @bahnbrecker Saltwater Woody (national) –> IG: @saltwaterwoody Babam Wheaton (local) –> IG: @babam.wheatonIn 2023, Brian had the vision and hustle to scale FES LLC into a fully turn-key beverage innovation company Bad Ideas.The Bad Ideas team takes an idea and turns it into reality faster than any other company in the beverage Industry.

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